HATH replaces every service vendor a homeowner manages with one subscription, one team, and a ten-year plan to become the most trusted company inside the American home.
Two of the largest forces in modern American life are bending toward each other — and almost no one is talking about where they meet.
By 2030, more Americans will be over 65 than under 18 — for the first time in US history. Nine in ten older Americans want to stay in their own homes. The caregiving infrastructure doesn't exist to support that.
In five years, AI has gone from a back-office curiosity to a real-time presence in homes. Computer vision, ambient sensing, and predictive maintenance are now commodity-priced. The hardware to monitor a home costs less every quarter.
"We are not building a service company. We are building a data-driven moat that anticipates every need a human being has within their four walls."
— Devin Mendoza, Founder & CEO, HATH LLCThe average Providence homeowner manages 5–8 separate vendors — none of whom talk to each other, none of whom know the full picture of the home. HATH replaces all of them with one subscription and one trusted team. Phase 1 is the lawn. The vision is the whole home, for the rest of that homeowner's life.
No phase requires a new company. Every phase is the same company, earning deeper access one service at a time.
Two people. One truck. 100 homes in Providence, RI. The work earns the key, the garage code, and the relationship. That's the strategic asset — not the mowing.
$353K revenue · 100 properties · RI onlyThe lawn crew has been on the property 30+ times. The HVAC tech arrives as a colleague, not a stranger. The homeowner already trusts the uniform.
$1.46M revenue · 250 properties · 3 statesSmart locks, leak sensors, HVAC monitors, motion detectors. The house begins to speak — and HATH begins to listen at a scale no competitor can match.
$2.78M revenue · 5 states · AI-poweredBy the time HATH renovates a kitchen, it has managed the home for 5+ years. It knows the studs, the wiring, the slope of the yard. No competitor starts from here.
$5.09M revenue · 860 properties · 5 statesWellness checks. Ambient monitoring. Fall-detection-adjacent systems. Family coordination. A one-press dispatch button for older residents. HATH becomes what it was always designed to be.
$26.4M revenue · 3,100 properties · 8 statesPhase 1 is the only phase HATH is raising capital for today. Here is exactly how the $50,000 becomes 100 paying subscribers.
File HATH LLC with RI SOS, obtain EIN, register with RI Division of Taxation, execute Operating Agreement, confirm contractor licensing requirements.
Open dedicated business checking account, set up QuickBooks, launch Gusto payroll, map full $45,474 CapEx budget across all spend categories.
General liability ($2,500/yr), commercial auto ($2,400/yr), trailer rider, workers' comp. No client is touched before coverage is confirmed and COIs are in hand.
Used 3/4-ton pickup ($15K), hydraulic plow ($3,900), ZTR mower ($3,500), 6×12 trailer ($1,200), Stihl trimmer/blower ($700), safety gear and hand tools.
Set up 3 subscription tiers ($199/$249/$299/mo), Wellness Audit line item ($150), job templates, automated billing, client intake forms, and service territory.
Build the property inspection checklist, digital audit form, branded PDF report template, and a secure key & access log system. This is the data moat.
Attorney-reviewed Master Subscription Agreement, HEI agreement template (RI real estate counsel), property damage policy, seasonal service calendar, and client onboarding packet.
Logo, domain, Squarespace website, Google Business Profile, Facebook/Instagram pages, Meta ad account targeting homeowners 35–65 in RI ZIP codes, door hangers and business cards.
2 free beta visits with friends/family, full day route test, end-to-end onboarding flow test, confirm all insurance active. Set official launch date — a Monday.
Personal network outreach to 50+ contacts. First 10 subscribers onboarded via warm referrals at near-zero CAC. Founding member offer locks in early adopters.
$500/mo Meta ad campaign, $25 referral incentive for every signed-up referral, before/after content on social weekly, Google reviews from every satisfied client.
W-2 field partner hired in Month 7 ($38K/yr + benefits, background checked, fully trained). Routes split geographically. Subscriber base grows to 75 by Month 9, 100 by Month 12.
All figures are derived from HATH's working financial model (April 2026). Projections are built from subscribers × ARPU × tenure, with COGS, payroll, and overhead modeled per phase.
Physical access. Durable trust. Structured data. Applied intelligence. Every competitor in the home services ecosystem holds exactly one. HATH is building all four — one phase at a time.
| Competitor | Access | Trust | Data | Intelligence |
|---|---|---|---|---|
| HATH | ✓ | ✓ | ✓ | ✓ |
| Telehealth platforms | ✗ | ✗ | ✓ | ✓ |
| Home health agencies | ✓ | ✓ | ✗ | ✗ |
| Smart home companies | ✗ | ✗ | ✓ | ✓ |
| Big tech / AI platforms | ✗ | ✗ | ✓ | ✓ |
| Local lawn / handyman crews | ✓ | ✓ | ✗ | ✗ |
Structured as a revenue share converting to permanent equity. Principal personally guaranteed by the founder for the first 24 months.
$50,000 today, returned 2x through revenue share, then converted to 8% non-voting equity for life.
The investor gets cash returns from operations within 18–30 months — while most angel investments are still deeply illiquid — then participates in long-term equity upside of a company projecting $47.6M cumulative net profit over 10 years.
The founder personally guarantees the principal for the first 24 months. If HATH fails in Year 1, your capital is not lost. This is the way a friends-and-family check is supposed to be protected.